• Community Marketing

Why are Instagram Highlights Essential?

Updated: Jan 15, 2021

Instagram stories are a great way for your business to share valuable content and connect with your followers. However, stories are only available for 24 hours. This is where Instagram highlights come in handy. Instagram story highlights are curated collections of your stories that can live permanently on your profile. Instagram highlights appear right below your bio, which allows people to see them easily.

Highlights are one of the first things people see when entering your profile, they should show valuable and interesting content that represents your brand and that also match your business goals. For example, if you are a fashion brand, your highlights could show your most recent collection. If you are an agency then it would make sense to highlight your services.

Here are some tips to consider when building your Instagram highlights:

  1. Turn on the auto-archiving feature

  2. Define your business goals

  3. Create your highlights

  4. Choose a cover photo

Turn on the auto-save feature

The Instagram Stories Archive automatically saves your stories into the cloud, which then allows you to select which ones you want for your highlights even after 24 hours have passed. This feature helps you never lose any valuable content. To turn it on go to your profile, then click on settings, then Privacy and Security and then Story Controls. You can choose whether to activate the archive or save your stories directly to your camera roll.

Define your business goals

When building your Instagram Story Highlights it’s essential to define what you want to achieve. Take a moment to write down what your actual business goals are and then choose stories that can help you achieve them. Do you want people to buy a certain product? Then a highlight showcasing those products could be a good idea. Do you want to inform and educate? Then your highlights should focus on sharing certain issues that are important to your organization or business.

Create your highlights

To create your first highlight click on the plus icon below your contact information in your Instagram profile. This will lead you to the story archives. Then you can select which stories you want to add to your highlight.

Choose a cover photo

Once your highlight is created, you have the opportunity to choose a cover photo. Instagram automatically creates a thumbnail out of your first story but you can also choose to add a special cover image, to do so, click on “edit cover”. This action allows you to directly upload a picture from your camera roll. Canva is a great tool to create your highlight covers. Having similar highlight covers will help create a more cohesive brand image, which will improve the overall aesthetic of your profile.


Instagram highlights are essential to your overall Instagram content strategy. They allow you to showcase the most important information about your business and makes it simple for your followers to find. Highlights can also help you drive your followers attention while adding to your overall Instagram aesthetic and brand identity.

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